About WiredScore

Founded in 2013, WiredScore is the leading certification body for digital connectivity and smart building performance. The company has offices in New York, London, Paris, Frankfurt, Singapore, Hong Kong, and Mumbai. We work with over 1,000 of the world’s leading real estate owners and developers—including 8 of the 10 largest landlords in the world—certifying more than 1 billion square feet across 45 countries. Today, over 9 million people live and work in WiredScore-certified buildings globally.

In 2026, WiredScore joined forces with Meter, a leading provider of enterprise internet infrastructure. deepening WiredScore’s connection to the technology that powers digital connectivity in buildings

What we do

Connectivity is now as critical to buildings as power or water, but delivering it has historically been fragmented, complex and inconsistent.

WiredScore was created to solve this. We own and operate two products:

• WiredScore certification, the first and only rating system for mobile and internet connectivity in buildings, helping landlords assess, improve, benchmark, and promote their buildings
• SmartScore, the smart building certification, helping landlords understand, improve, and communicate the user functionality and technological foundations of their buildings
  
  

Meter builds and operates integrated networking infrastructure across internet, wired, Wi-Fi, and cellular, combining hardware, software, deployment, and ongoing operations into a single solution. Meter is backed by Sequoia, Microsoft, General Catalyst, and individual investors like Sam Altman, headquartered in San Francisco, and currently supports institutions like Bridgewater, Lyft, and Reddit to keep their thousands of employees and locations online and productive.

Together, WiredScore and Meter are defining the next era of connectivity in real estate.
It’s an exciting time to join WiredScore. You’ll be part of an award-winning marketing team at the center of a fast-growing, global business that is shaping how an entire industry thinks about connectivity, and bringing a fundamentally new proposition to market.
Required

• 6+ years of experience in content marketing, preferably in real estate or an adjacent B2B sector.
• Strong research skills: able to design, commission, and synthesise quantitative and qualitative data—including proprietary datasets—and translate findings into compelling, defensible market positions.
• Exceptional writing, editing, and proofreading skills to maintain brand voice and high-quality standards across channels and formats.
• Proven ability to execute insight-led campaigns end-to-end, from research design through to multi-channel distribution.
• Strong project management and prioritization skills, with the ability to manage multiple initiatives to tight deadlines.
• Excellent stakeholder management skills: comfortable influencing senior internal and external partners.
• Experience owning budgets and reporting on ROI.
• Excellent understanding of various content formats–research reports, short form blog content, video content–and how to match each one to the topic and audience.
• Able to get up-to-speed quickly on new projects and thrive in a fast-paced environment.
• Collaborative team player, comfortable working cross-functionally in a small, high-performing team.

Preferred

• Familiarity with OpenAI, Gemini or other LLMs to support daily workflows
• Existing relationships with subject-matter experts, influencers, or external writers who can be tapped for collaborations.
• A track record of creating content at all funnel stages, that directly supports the sales pipeline and demand generation.
• Global or multi-market marketing experience, working across regions and time zones.

We are looking for a strategic, self-motivated and experienced Head of Content and Research to lead our global content and insights programme.

The role sits at the intersection of research, data analysis and storytelling: the successful candidate will own WiredScore’s full content cycle, including conception, research, creation, distribution and reporting. You will produce insight-led content that fuels our go-to-market function and gives WiredScore a credible, authoritative voice in real estate. A sharp understanding of what makes great insight-led content, as well as how to distribute it effectively through marketing and sales, is fundamental.

Central to this role is the ability to work closely with WiredScore's R&D team to translate proprietary data into unique market viewpoints, producing flagship thought leadership content (like our annual Insights report) that earns shapes the conversation around in-building technology, earns market recognition and can be localised for field marketing activation around the world. You will also work with external partners including brokers and other research outfits.

You will be responsible for converting those flagship moments into ongoing content programmes that sustain ongoing engagement across channels, working closely with the wider Global Marketing team.
Success in the role will require an action-oriented mindset, an understanding of the real estate sector and technology’s fundamental role and the ability to influence senior stakeholders.

The ideal candidate will have a proven track record of simplifying complex topics for the sector as well as demonstrating a collaborative mindset to achieve cross-functional projects to an exceptional standard.

Primary responsibilities

• Lead content strategy globally, working closely with Sales leadership to identify how content can influence pipeline, and with R&D and Product to deliver high-impact, data-led thought leadership–research reports, white papers and articles anchored in data.
• Own the end-to-end content process: research design and commissioning, ideation, creation, distribution and performance reporting.
• Convert flagship content campaigns into sustained BAU content programmes, adapting core content across social, digital, field and other channels to drive ongoing engagement and influence sales.
• Design global content that can be localized for in-market activation by regional teams.
• Manage WiredScore's Content Manager (responsible for video and written content support), developing their capability to take greater ownership of the full content lifecycle.
• Collaborate across the marketing team–field, video, digital, email, design and partner marketing–to embed content into high-impact campaigns that measurably resonate with our audiences.
• Manage relationships with external agencies, research bodies and content collaborators including clients.
• Deliver content across formats–research reports, long-form thought leadership, short-form articles, video–matching format to message and audience.
• Own the content budget: define success metrics upfront for each initiative, conduct post-campaign reviews and optimize spend and activity overtime.
• Develop playbooks and best practices to enable scalable, consistent content delivery in all markets.

Internal collaboration & leadership

• Build trusted partnerships with WiredScore’s regional commercial teams, advising on how content marketing can best support their goals.
• Collaborate across the marketing team, contributing to campaigns and supporting colleagues where needed.
• Champion the WiredScore brand and audience, ensuring quality, consistency, and clarity in all outputs.