Head of Field Marketing (New York)

WiredScore

WiredScore

Marketing & Communications

United States

Posted on Apr 27, 2026

About WiredScore


Founded in 2013, WiredScore is the leading certification body for digital connectivity and smart building performance. The company has offices in New York, London, Paris, Frankfurt, Singapore, Hong Kong, and Mumbai. We work with over 1,000 of the world’s leading real estate owners and developers—including 8 of the 10 largest landlords in the world—certifying more than 1 billion square feet across 45 countries. Today, over 9 million people live and work in WiredScore-certified buildings globally.


In 2026, WiredScore joined forces with Meter, a leading provider of enterprise internet infrastructure. deepening WiredScore’s connection to the technology that powers digital connectivity in buildings


What we do


Connectivity is now as critical to buildings as power or water, but delivering it has historically been fragmented, complex and inconsistent.


WiredScore was created to solve this. We own and operate two products:

  • WiredScore certification, the first and only rating system for mobile and internet connectivity in buildings, helping landlords assess, improve, benchmark, and promote their buildings

  • SmartScore, the smart building certification, helping landlords understand, improve, and communicate the user functionality and technological foundations of their buildings

Meter builds and operates integrated networking infrastructure across internet, wired, Wi-Fi, and cellular, combining hardware, software, deployment, and ongoing operations into a single solution. Meter is backed by Sequoia, Microsoft, General Catalyst, and individual investors like Sam Altman, headquartered in San Francisco, and currently supports institutions like Bridgewater, Lyft, and Reddit to keep their thousands of employees and locations online and productive.


Together, WiredScore and Meter are defining the next era of connectivity in real estate.

It’s an exciting time to join WiredScore. You’ll be part of an award-winning marketing team at the center of a fast-growing, global business that is shaping how an entire industry thinks about connectivity, and bringing a fundamentally new proposition to market.

The role

We are looking for a strategic and highly experienced Head of Field Marketing to lead WiredScore’s field marketing activity across a critical market. This pivotal role sits at the intersection of brand experience, business development, content development and digital engagement, bringing our marketing vision to life at every stage of the sales funnel.

As WiredScore’s first dedicated field marketing hire on the ground in North America, you will play a critical role in shaping our regional marketing approach. Working as part of a global marketing team spanning Europe and APAC, you will act as the local expert, ensuring our strategy resonates with the North American market.

While your primary focus will be field marketing, you will also flex across adjacent marketing functions where needed—particularly in developing and delivering locally relevant content, and social media and press strategies.


Success in this role requires a commercially minded, well-rounded marketer with a proven ability to operate across disciplines and translate global strategy into effective regional execution. The ideal candidate has a passion for creating high-quality experiences for our clients plus the ability to work collaboratively across teams, manage complexity, and deliver measurable results.

Skills and experience


Required

  • 6+ years’ experience in real estate field marketing, delivering high-impact events that drive measurable outcomes.

  • Proven ability to execute industry-leading campaigns end-to-end, including content strategy, development, and execution via field marketing formats.

  • Deep expertise in managing complex events end-to-end, across in-person, virtual, and hybrid formats.

  • Strong project management and prioritisation skills, with the ability to manage multiple initiatives to tight deadlines.

  • Excellent communication and stakeholder management skills, with the ability to influence senior internal and external partners.

  • Experience owning budgets and reporting on ROI.

  • Real estate or closely related B2B sector experience, with an understanding of the audience and market dynamics.

  • Creative, analytical, and adaptable, with strong attention to detail.

  • Collaborative team player, comfortable working cross-functionally in a small, high-performing team.

Preferred

  • Experience delivering corporate or industry-specific events, such as trade shows, conferences, or executive roundtables.

  • Familiarity with event technology platforms (e.g., Zoom, Pardot, or similar).

  • Experience managing external agencies and suppliers for social media or event logistics.

  • Background in employee advocacy or influencer programs on LinkedIn.

  • Global or multi-market marketing experience, working across regions and time zones.


Additional Requirements:

  • Ability to travel as required (for on-site event management).

  • Flexibility to work evenings and weekends, as event schedules demand.

  • A portfolio of past events showcasing your event management experience is highly desirable.

Primary responsibilities

Field marketing

  • Lead field marketing strategy for North America (USA & Canada) working with GTM leadership to align on goals and deliver high-impact campaigns.

  • Plan and execute in-person and virtual events, from concept to follow-up, ensuring each is insight-led and goal-oriented.

  • Build partnerships with external organisations - clients, partners, industry bodies, government bodies etc. - to create and execute high-impact field marketing activations.

  • Manage budgets, track ROI, and capture learnings to optimize future activity and spend.

  • Collaborate with Content, Brand, and Product Marketing to shape campaigns and maximise impact.

  • Develop playbooks and best practices to enable scalable, consistent field marketing delivery in all markets.

  • Bring fresh ideas by monitoring trends in B2B events and field marketing.


Internal collaboration & leadership

  • Build trusted partnerships with regional commercial teams, advising on how marketing can best support their goals.

  • Collaborate across the marketing team, contributing to campaigns and supporting colleagues where needed.

  • Champion the WiredScore brand and audience, ensuring quality, consistency, and clarity in all outputs.