Sales Coordinator

Sonder

Sonder

Administration, Sales & Business Development
Ottawa, ON, Canada · Ottawa, ON, Canada · Québec, Canada · Remote · Montreal, QC, Canada · Ontario, Canada · Remote
Posted on Jun 28, 2025

Sonder (NASDAQ: SOND) is a leading global hospitality brand, offering premium, design-forward apartments and intimate boutique hotels for the modern, savvy traveler. Founded in 2014, Sonder combines thoughtfully designed spaces with seamless, tech-enabled service — all delivered through a single, beautifully integrated experience.

Our properties are located in the world’s most sought-after neighborhoods, spanning 40+ markets across nine countries and three continents. Through the Sonder app, guests enjoy full control over their stay — from self check-in to 24/7 support — making every detail of travel easier, more flexible, and more inspiring.


In 2024, we announced a strategic partnership with Marriott International, bringing Sonder properties to Marriott.com and the Marriott Bonvoy app. This integration connects our inventory and front of house and back of house systems with the world’s largest travel loyalty platform — unlocking exciting new possibilities for our guests and employees.


Sonder is focused on delivering amazing experiences for the modern traveler while driving smart, sustainable growth. Our team blends the agility of a tech company with the standards of a global hospitality brand — and we’re building something that’s reshaping the future of travel.

Life at Sonder

We aspire to build a workplace where employees can thrive. Our culture shapes how we make decisions, how we conduct meetings, how we communicate, and how we treat each other. It’s the coordinated way in which we work that gives us a shot at achieving the epic tale we hope to be part of. Our Leadership Principles are a foundational part of our culture and they play a vital role in guiding the values and actions of our team members. Each of these principles is at the heart of what we do. Check out this article to find out more about our Culture and Principles.

The Sales Coordinator will be a key member of the sales team responsible for processing corporate, group, social, and extended stay leads, communications, and payments. As a sales support coordinator, you will be a subject matter expert in sales segments, using various sales systems, strategies, and processes to convert business. The Sales Support coordinator will be agile and have a keen sense to be able to multitask these various tasks throughout their day and partner with cross-functionality teams as needed for sales bookings.

As Sales Coordinator, you will play a key administrative support role within our dynamic sales team. From preparing proposals and handling follow-ups to coordinating site visits and marketing activities, you'll help drive business and support day-to-day operations. You’ll also contribute to marketing initiatives through content support and assist with special projects.

The Role:

  • Assist the Sales team with the timely processing of revenue opportunities and associated deal activities across B2C and/or B2B reservations

  • Ensure all standard sales processes are followed to accurately process revenue opportunities by segment, measure lead handle times, and track performance.

  • Lead Management of B2B and B2C leads. The Coordinator will manage the process beginning to end, including lead management, guest communication, rate quoting, reservation needs, and guest follow-up. This includes but is not limited to:

    • Lead Entry of all revenue opportunities into Saleforce and GXP Empowement

    • Search availability and quote based on customer needs

    • Placing inventory holds to guarantee guest reservations

    • Handling reservation correspondence with account and guests and logging activities and communications in sales CRM

    • Coordinating Rooming List and Group Hold management

    • Assisting with sales account and associated guest communications

    • Book and Coordinate activities associated converted leads

    • Enter and complete bookings in central reservations systems

    • Coordinate modifications associated with extended-stay reservations for B2C individual travelers associated with or without managed accounts, including through non-instant book channels, and/or individuals passed to Sales from the Customer Guest Support (CGS) or city teams.

    • in-house extended stay reservation extension requests with renewals and support(30+ days).

  • Collaborate and partner with internal cross functional teams. This includes Local city teams and Guest Services.

  • Communicate directly with account contacts and through deal support help build a strong and lasting relationship to help drive a great experience and repeat business

  • Be agile. Have a keen sense to be able to multitask various tasks throughout their day.

Who we look for:

  • Minimum of 2-4 years of customer facing experience in the hospitality, tourism, travel, or real estate industry.

  • Understanding of the hotel industry’s reservations landscape with experience in group bookings and/ business travel support

  • Located in Ottawa, Montreal or Toronto

  • Working on property and remote work possible.

  • Ability to travel from one city to another

  • Strong ability to see deals through from beginning to end; an organized multi-tasker who thrives on managing multiple projects at the same time.

  • Super-communicator, both internally and externally, with strong interpersonal skills; Proven ability to collaborate and build strong relationships to drive partner satisfaction and growth.

  • Skilled in both Microsoft and Google suites of products, Guest Experience Platform (GXP), Opera Cloud etc.

  • Excited and passionate about Sonder, reaching Sales targets, and working cross-functionally to build a world class Sales organization!

  • Passionate, positive, and ability to flex and adapt with a growing organization!

  • Enjoys talking and building relationships with customers. Hospitality is part of your DNA.

  • Bilingual( French/English) an asset

  • Occasionally required to work on Saturdays based on needs

Benefits

We offer attractive employee travel perks for any Sonder location as well as health and lifestyle benefits. For eligible employees, benefits may include:

  • Competitive compensation

  • Medical, dental and vision insurance (where applicable)

  • Flexible vacation

  • Wellness and volunteering days

  • Annual free credits and discounts to stay in Sonders

  • Workplace flexibility (for remote-specified positions only) #ABetterWaytoWork

Learn More About Sonder

Equal Opportunity

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other classification protected by applicable state, federal or local law. Extend Hospitality To All is one of Sonder’s Leadership Principles. Living up to that principle means fully embracing diversity: ensuring that all of our employees, guests, partners, and communities feel safe, respected, included, cared for, and empowered.

As part of our commitment to creating a workplace open to all, we have created Sonder Circles, also known as employee resource groups. These groups aim to foster a diverse, equitable, and inclusive workplace aligned with the communities they serve.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@sonder.com.