Content Marketing Strategist
Placemakr
Marketing & Communications
Remote
Posted on Oct 30, 2025
A bit about us
At Placemakr, home meets hospitality. We’ve combined the best of apartment living, vacation rentals, and hotel stays into one experience. We partner with developers, property operators, and investors to curate a collection of apartment-like spaces in hand-picked neighborhoods. Our tech-enabled buildings create one-of-a-kind guest experiences and add tremendous value to the underlying real estate. Whether guests are with us for a night, a year, or somewhere in between, these are more than just spaces to spend the night — they’re a place to call home.
Our property team members help our buildings thrive by focusing on execution and ensuring a great experience for both residents and guests. Our non-property team members support property execution and the evolution of other areas within our platform. They can enjoy remote-first work with the freedom to choose their location — as long as they have access to a workspace and reliable Wi-Fi. We believe collaboration is key, so our remote-first teams and property leaders have biannual in-person get-togethers at various locations across the US.
From corporate non-property team members to our property teams and leaders, we’re looking for collaborative, driven individuals to join us as we continue to expand our presence.
The Impact You’ll Have:
As Content Marketing Strategist, you will be responsible for developing and executing content initiatives that drive guest engagement, increase conversion, and strengthen our brand presence across channels. You will own the email marketing strategy, oversee content execution on our website, and support broader brand marketing initiatives. You will also be responsible for writing, editing, and optimizing copy across email, website, and campaign content — maintaining brand consistency, scaling content output, and driving measurable impact.
As part of the Brand Marketing team, you’ll work closely with the Performance Marketing team to bring campaigns to life while ensuring content across all platforms is accurate, compelling, and optimized for performance. As our business continues to grow, your work will ensure that both our internal systems and customer-facing experiences reflect our brand’s value and voice at every touchpoint.
What You'll Do
- Develop and execute email campaigns, including newsletters, promotions, and lifecycle automations
- Manage segmentation and testing strategies to improve engagement and booking conversion
- Write and edit content aligned with brand tone and marketing objectives
- Review and refine email copy from other teams to ensure clarity, consistency, and brand alignment
- Monitor performance metrics and make data-driven improvements
- Build, update, and maintain website content including landing pages, property pages, FAQs, and blogs (no development required)
- Write, edit, and optimize copy for new and existing pages to improve engagement, SEO performance, and conversion
- Implement SEO recommendations from our agency and ensure on-page content aligns with performance goals
- Conduct regular audits of site content to ensure accuracy, consistency, and optimization for conversion and user experience
- Collaborate with internal teams to craft compelling content aligned with brand messaging
- In partnership with Brand Marketing Manage, own relationship with social media agency.
- Review, edit, and quality-check content from internal and external contributors to ensure brand consistency
- Create original content as needed to support strategic initiatives and fill gaps across channels
- Support property launches and broader brand campaigns with clear, aligned messaging
- Ensure all content reflects Placemakr’s tone, voice, and brand standards
- Stay current on content and email marketing best practices
- Take on additional responsibilities as assigned
Email Marketing
Website & SEO Content
Additional Initiatives
What It Takes
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 3–5 years of content marketing experience (hospitality or multi-property industry preferred)
- Proven experience managing email programs and website content
- Excellent writing and editing skills
- Experience with CMS tools (preferably HubSpot), email marketing platforms, and blog publishing
- Solid understanding of SEO basics and digital content optimization
- Strong project management and cross-functional collaboration skills
- Agency experience is preferred
- Detail-oriented and organized with strong communication skills
- Comfortable managing multiple content projects and tight timelines
- A team player who thrives in fast-paced, collaborative environments
- Ability to give and receive feedback with flexibility and positivity
- Skilled at turning complex topics into clear, engaging content
Our benefits & perks
Competitive Pay and Generous Stock Options
Medical, Vision & Dental Insurance with options for Flexible Spending Accounts
Generous Paid Time-Off Program
Paid Parental Leave
Paid Life Insurance
401k + 4% employer matching program
Monthly cell phone reimbursement, health & wellness stipend and a generous onboarding stipend for remote employees
Plus, discounts to stay at select Placemakr properties all over the US
Our community norms
Great people are the key to our success. From corporate team members to our property teams and leaders, we’re looking for collaborative, driven individuals to join us as we continue to expand our presence across the US. Most importantly, we create positive community norms that shape our company culture and inform how we do business:
We own it.
We make it better.
We treat people right.
Applicants must be legally authorized to work in the United States and meet our age requirements of 18 years or older in order to be considered for employment with Placemakr.
Placemakr will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our team at recruiting@placemakr.com
All your information will be kept confidential according to EEO guidelines. Placemakr values diversity of all kinds and is committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Placemakr participates in the E-Verify program as part of our hiring process in order to stay committed to maintaining a legal workforce and complying with all applicable employment laws. E-Verify is a federal system that allows employers to confirm the employment eligibility of newly hired employees by comparing information from an employee’s Form I-9 to data from U.S. Department of Homeland Security and Social Security Administration records. All new hires will be required to complete the Form I-9 and may be verified through the E-Verify system. For more information about E-Verify, please visit www.e-verify.gov.
If you don’t meet 100% of the above qualifications, we still encourage you to apply!
