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Position Summary

The Marketing Communications & PR Manager will serve as the steward of PetScreening’s brand narrative and public reputation. This leader will develop and execute comprehensive communications strategies that support our business goals, advance our thought leadership, and reinforce our position as the most trusted authority on pet-related housing policies, compliance, and risk management.

The ideal candidate is a master storyteller, an expert in media relations, comfortable in high-growth environments, and capable of translating complex topics (housing compliance, fair housing considerations, and pet policies) into clear and compelling messages.

Key Responsibilities

Corporate Communications

• Uphold a consistent brand story and messaging architecture across external and internal materials to reinforce Petscreening’s brand and credibility.
• Oversee customer and prospect messaging frameworks that drive strong CTAs and ensure all teams are trained on and consistently apply approved messaging standards.
• Develop clear, compelling value proposition statements that communicate PetScreening’s unique market position.
• Create and refine customer personas and develop audience-specific messaging tailored to distinct industry verticals, needs, and pain points.
• Lead the messaging strategy for product announcements, ensuring consistent and impactful communications with value-driven narratives that resonate with property managers, housing providers, and industry partners.
• Collaborate closely with the sales team to develop outreach templates, prospecting scripts, and campaign messaging that strengthen lead engagement and support revenue growth.
• Serve as the primary owner of PetScreening’s communications calendar, including press releases, announcements, and company updates.
• Partner with legal, product, and executive teams to ensure alignment in sensitive or regulated communication areas.

Public Relations & Media Strategy

• Develop and execute a holistic PR strategy to increase brand awareness and position PetScreening as the category leader.
• Cultivate strong relationships with national, local, and industry-specific media outlets (real estate, property management, multifamily, pet industry, compliance/legal).
• Secure earned media coverage, including press mentions, contributed articles, interviews, and thought-leadership features.
• Manage proactive and reactive media communications, ensuring timely, accurate, and brand-aligned messaging.
• Prepare executives and subject-matter experts for media opportunities, including briefing documents and talking points.
• Monitor share of voice, media, reputation, and issues related to Fair Housing, pets in housing, regulatory changes, and industry trends.

Content & Thought Leadership

• Lead the creation of strategic content including articles, reports, case studies, speeches, op-eds, and leadership messaging.
• Position PetScreening executives as industry thought leaders through conferences, speaking panels, and published content.
• Collaborate with the marketing team to integrate PR messaging into campaigns, social media, and digital channels.
• Assist in developing and implementing SEO best practices and LLM-based content optimization tactics to improve discoverability and visibility.

Measurement & Reporting

• Track PR metrics, share regular performance reports, and adjust strategies to maximize impact.
• Manage PR budget and agency relationships (if applicable).

Qualifications

Required

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 7+ years of experience in public relations or corporate communications, with at least 3 years in a leadership role.
• Proven track record securing media coverage and managing high-visibility PR initiatives.
• Experience in content planning/writing and foundational knowledge of SEO tactics.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of media landscape and PR best practices.
• Experience working with cross-functional teams, including legal and executive leadership.
• Ability to handle sensitive and complex subject matter, including regulatory or compliance topics.

Preferred

• Experience in the property management, real estate, pet industry, technology, or SaaS sectors.
• Prior involvement with crisis communication and reputation management.
• Relationships with journalists covering housing, multifamily, real estate, policy, or pet-related industries.

Key Competencies

• Strategic thinker with strong business and brand instincts
• Clear, confident communicator
• Creative storyteller and strong writer
• Media relations expertise
• Crisis management experience
• High attention to detail and accuracy
• Comfortable in a fast-paced, high-growth environment
• Collaborative team player with leadership presence

Essential Functions

• Prolonged periods of sitting and working on a computer.
• Proficient computer skills with the ability to learn new software.
• Meet individual and team performance targets by achieving key productivity and quality KPIs.
• Contribute to a collaborative team by sharing ideas and process improvements, while working in a hybrid environment that requires being in the office 3 days a week. Regular attendance at in-office team meetings and training sessions is a component of the hybrid work model.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office