The Role

This role is about creating demand from the ground up, educating the market, converting first-time buyers, and turning initial successes into lasting impact.
As a Multifamily Account Executive, you will manage the entire sales cycle within a key growth vertical, working directly with operators and decision-makers across multifamily, SFR, and STR portfolios. You will collaborate with cross-functional teams, including product and growth, to refine and execute the go-to-market strategy.
You will need to be a proactive seller, a consultative guide, and a strategic dealmaker – focused on driving adoption and scaling momentum in a rapidly evolving segment.

Responsibilities

• New Market Sales Execution: Introduce prospective customers to an unfamiliar but high-impact solution. Guide operators through a value-driven sales process – from initial outreach to signed agreement, by identifying internal advocates, building urgency, and establishing trust.
• Mid-Market Pipeline Development: Grow a targeted book of business using a mix of outbound efforts, industry events, referrals, and creative strategies, supported by brand marketing and company leadership.
• Complex, Multi-Stakeholder Sales: Lead deals that require buy-in from multiple functions—including Operations, Finance, IT, and executive leadership. Tailor messaging to align with the specific priorities and operational needs of each stakeholder.
• Sales Process Optimization: Contribute to the ongoing development of sales infrastructure, including ideal customer profiles, objection handling frameworks, pitch materials, and pricing strategies tailored to the mid-market.

Requirements

• You have experience selling SaaS or AI-driven solutions into operationally complex industries such as PropTech, logistics, or field services.
• You have successfully created and closed pipeline in environments without the benefit of strong brand recognition, mature marketing support, or established sales playbooks.
• You are skilled at uncovering customer pain points, crafting compelling narratives around them, and turning those narratives into closed deals.
• You thrive in emerging categories and know how to sell the “why” behind a solution, not just the feature set.
• You have played a key role in driving $2.5M+ in ARR from mid-market customers, whether as a lead seller or a key contributor.
• You are adept at building alignment across multi-stakeholder buying groups, including operations leaders, finance decision-makers, and technical sceptics.
• Bonus: You have experience selling to property managers, owner-operators, or mid-sized real estate investment firms (REITs).