Head of Product Marketing
Location: Remote/Hybrid (Preference for Austin, San Francisco, or Toronto)

About the Role
The company is seeking a Senior Product Marketing Manager to own and evolve its go-to-market (GTM) strategy, messaging, and product storytelling. This person will be instrumental in shaping how the product is positioned, communicated, and adopted by customers. The ideal candidate is not just a strategist but a hands-on builder—comfortable working closely with cross-functional teams and in a startup environment where agility and ownership are key.

Key Responsibilities
1. Define & Evolve Market Positioning

• Develop clear, differentiated messaging that speaks to various personas within the target market.
• Align positioning with specific roles such as operations leaders, field managers, and executive stakeholders.

2. Drive Go-to-Market Strategy

• Lead GTM planning for new features and product updates.
• Partner with Product and Sales to ensure successful product launches with strong market impact.

3. Build a Scalable Content Engine

• Produce case studies, sales collateral, landing pages, webinars, and blog content to communicate product value effectively.
• Support customer-facing teams with enablement materials that improve engagement and conversion.

4. Enable Sales & Accelerate Revenue Growth

• Work with Sales to develop ROI tools, persona-specific content, objection handling guides, and competitive battlecards.
• Continuously identify and address friction points in the sales funnel.

5. Lead Market & Customer Research

• Conduct ongoing research to understand customer workflows, pain points, and buying motivations.
• Monitor the competitive landscape and industry trends to inform positioning and GTM direction.

6. Cross-Functional Collaboration

• Partner closely with Product, Sales, and Customer Success to align messaging and surface market insights.
• Track performance of campaigns and iterate based on results.

Who You Are

• 5+ years of experience in product marketing, preferably in B2B SaaS with exposure to vertical or operations-focused software.
• Strong balance of strategic thinking and execution with a deep understanding of GTM levers.

Preferred Skills & Strengths

• Proven success in positioning and launching B2B products with operational use cases.
• Deep customer empathy and the ability to translate workflows into compelling, benefit-driven messaging.
• Comfort with marketing AI-based or workflow automation tools.
• Sales enablement experience, including the development of tools and collateral that drive deal velocity.
• Strong content creation abilities—copywriting, messaging frameworks, and collaborating with creative teams.
• Highly collaborative and data-driven with a track record of delivering measurable marketing impact.

What They Offer

• A high-trust, high-impact environment that values bold thinking and real ownership.
• A talent-first culture that rewards value creation over resume history.
• Competitive compensation based on the value and outcomes you deliver.