About Our Client
Our client is a rapidly scaling company in the construction tech space, redefining how project owners and general contractors handle on-site operations and mitigate risks. Their platform supports over a million workers across one of the globe’s largest sectors.

About the Role
Our client is seeking a marketing leader who can take a strategic yet hands-on role in shaping and scaling a high-impact marketing team from scratch. This opportunity suits someone who excels in early-stage settings and understands how to drive growth in nuanced B2B markets.
The right fit will bring leadership experience, a strong foundation in product marketing, and a track record of navigating the demands of fast-paced startup environments. Ideally spanning from early funding rounds through growth stages.
You should be confident building core marketing capabilities from the ground up, collaborating with executive and cross-functional teams, and rolling up your sleeves to execute when needed.

Responsibilities

• Own marketing strategy & execution: Define and lead the marketing roadmap across brand, product marketing, demand gen, and content.
• Hire and lead a small, high-performing team across content, demand, and brand#
• Stand up core marketing infrastructure: analytics, website, CRM, lead scoring, campaign ops.
• Measure and optimize: Define KPIs, track marketing performance, and continuously test and iterate for improvement.
• Own end-to-end product marketing strategy, from positioning and messaging to competitive intel, pricing, and launch strategy.
• Partner closely with product and customer success to shape the roadmap with customer and market insights.
• Translate technical product features into customer-facing narratives and clear value propositions for different personas.
• Develop and maintain core enablement assets: pitch decks, battlecards, product briefs, one-pagers, and case studies.
• Build customer segmentation and ICP clarity to guide GTM focus across sales and marketing.
• Drive pipeline growth: Build a repeatable demand generation engine to support aggressive sales targets and expansion into new customer segments.
• Partner with sales: Align closely with sales leadership on ICP refinement, lead scoring, account-based programs, and enablement tools.
• Lead go-to-market strategy for new product launches and major initiatives.
• Define and execute marketing programs that drive awareness, engagement, and qualified pipeline.
• Build account-based and vertical-specific campaigns aligned with sales.
• Establish scalable lead generation programs in close coordination with sales.

Qualifications & Person Specification

• 7+ years of experience in B2B marketing, with a solid grounding in product-focused role
• Demonstrated skill in crafting positioning and messaging that speaks to both technical stakeholders and business decision-makers
• Track record of driving go-to-market strategies for new offerings in dynamic startup or scaling environments
• Highly collaborative, you are comfortable working across functions like product, sales, and customer success
• Strong user-centric mindset, with the ability to extract and synthesize insights from customer conversations, market dynamics, and internal feedback loops
• Excellent communicator who balances narrative development with strategic thinking
• Nice to have: exposure to sectors like construction tech, fintech, or complex B2B industries