Role overview

Our Client is looking for an experienced Content Marketing Manager to lead the development and execution of a dynamic content strategy that resonates with our target audience and supports our go-to-market efforts. This is a pivotal role within our fast-growing organization—perfect for a proactive self-starter with a strong understanding of customer needs and a proven track record in SaaS or industry-specific marketing.
The ideal candidate is a strategic thinker and skilled storyteller who thrives in a fast-paced environment. They will be responsible for creating high-quality, impactful content across various formats, driving engagement, and contributing to measurable business outcomes.

Key Responsibilities

• Lead the development and execution of a comprehensive content strategy across all key channels, including website, blog, email, social media, and customer success stories
• Partner with Product and Sales teams to create content that aligns with go-to-market initiatives and drives customer acquisition
• Conduct in-depth industry and audience research to inform content creation and ensure relevance and impact
• Own and manage the editorial calendar to ensure consistent, timely delivery of content
• Track, analyze, and report on content performance metrics, using insights to optimize strategy and output
• Maintain a consistent brand voice, tone, and messaging across all content assets
• Collaborate closely with the Marketing Director to ensure alignment between content strategy and broader marketing campaigns

Experience

• Experience creating content for B2B SaaS or vertical-specific industries—bonus points for backgrounds in AI or property technology
• A deep understanding of Product Managers as a key audience—you can speak their language and address their unique challenges
• End-to-end content marketing experience, from strategy and creation to distribution and performance analysis
• A collaborative, low-ego mindset with the agility to adapt quickly in a fast-changing environment
• 3–6 years of experience in content marketing, with a strong portfolio highlighting both thought leadership and conversion-driven content
• Proven ability to create customer-centric content that drives engagement and business outcomes
• Proficient with SEO best practices and tools such as Google Analytics, Ahrefs, and HubSpot
• Hands-on experience with content management systems (CMS) and marketing analytics platforms
• Highly collaborative and adaptable, with the ability to thrive in a fast-paced, high-growth environment
• Location in Toronto or Austin is preferred, though remote candidates are welcome and encouraged to apply