Sales Development Representative (Inbound/Outbound)
Latch
What is the purpose of this role?
Support the Revenue team by turning inbound interest and targeted outbound into qualified meetings and Sales‑Accepted Opportunities. Increase conversion through fast response times, clear discovery, reliable handoffs, and accurate Salesforce data. Share insights that improve scoring, routing, and messaging. Where foundations are still being built, help design and stand up core components of the SDR program—cadences, coverage approach, QA standards, and playbooks—in partnership with Revenue leadership; as these mature, help run and continually improve them. Properly qualify leads against ICP, use case, and buying intent so only high‑probability opportunities progress. Increase conversion through fast response times, clear discovery, reliable handoffs, and accurate Salesforce data. Share insights that improve scoring, routing, and messaging.
What is the role?
An SDR with 3–5 years of experience on the Revenue team. You carry an individual quota and focus on execution: speed to lead, structured discovery, disciplined outbound, and clean handoffs. You also contribute to peer coaching, queue coverage, and day‑to‑day process improvements in partnership with AEs, Marketing, and RevOps.
Who is DOOR?
DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.
We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.
What will you do?
- Program building & scale: Co‑design and help stand up SDR program elements (targeting inputs, routing/coverage approach, outreach framework, and QA standards). As foundations solidify, help operate day‑to‑day and drive continuous improvement. As foundations solidify, help operate day‑to‑day and drive continuous improvement.
- Speed to lead: Engage inbound leads within designated time during business hours; prioritize after‑hours leads the next business day with clear next steps. Operate to clear SLAs (e.g., median first response within set number minutes during business hours; same‑day touch for the vast majority of new leads).
- Advanced discovery: Run concise, consultative discovery to understand goals, property portfolios, buying roles, and timelines; qualify fit and advance the right prospects. On calls, maintain a balanced conversation and active listening style.
- Book meetings that hold: Secure discovery or solution‑fit meetings for AEs and deliver crisp handoffs with context, objectives, and relevant artifacts. Aim for strong meeting‑held and AE‑acceptance rates.
- Outbound prospecting: Prospect into target account lists; suggest additions based on observable triggers and fit.
- Cold calling & professional social outreach: Run daily call blocks and targeted social outreach to create meetings with senior property stakeholders.
- Campaign & event activation: Translate campaigns, webinars, and events into follow‑up motions that convert.
- Data standards & enrichment: Maintain clean CRM data, complete required fields, high‑quality notes, and next actions; ensure accurate campaign attribution; enrich accounts/contacts with data enhancement tools (e.g., ZoomInfo, LeadIQ) when appropriate. Maintain the data hygiene needed for reliable SFDC reporting on MQL, SAL, SQL, and downstream conversion KPIs.
- Closed‑loop feedback: Share structured insights on lead quality, routing, and content gaps with Marketing and RevOps; propose experiments and document outcomes.
- Carry an individual quota for meetings held, Sales‑Accepted Opportunities (SAOs), and pipeline created across inbound and outbound.
- Represent the brand: Communicate clearly and confidently in writing and on calls in DOOR’s voice.
What do you bring to DOOR?
- 3–5 years in B2B SaaS sales development or inside sales with success across inbound and outbound: consistent meetings held, SAOs created, and pipeline production.
- Proven experience mentoring or leading peers while maintaining a personal quota.
- Advanced discovery skills and objection handling across multiple personas (owner, asset manager, property manager, operator).
- Demonstrated strength in outbound prospecting: cold calling, writing first‑touch emails, social selling, and account mapping.
- High proficiency with Salesforce CRM; experience with cadence/sequencing tools (Outreach or Salesloft), conversation insights (Gong), and data enhancement (ZoomInfo or LeadIQ); adept at researching companies and stakeholders via LinkedIn and public websites.
DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.
What does DOOR bring to the table?
We are reimagining what a supportive workplace looks like, from the inside out. To ensure every team member feels valued, we provide competitive compensation packages that reflect your skills and contributions. We offer a comprehensive suite of benefits such as employer-sponsored health, dental, vision and life options, and generous PTO, and an all-of-you, inclusive approach to benefits:
- Parental Leave
DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace. - Flexible Time Off
We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work. - Flexible Working Days
We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives. - Comprehensive Health Coverage
We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs. - Life & AD&D Insurance
DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage. - Disability Benefits
We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working. - Retirement Planning
Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals. - DOOR Equipment Setup!
Employees get a full setup of hardware from our home line of products as well as FREE monitoring!
Joining us means:
- Having teammates all over the world in the US, Argentina, Spain and Romania.
- Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
- Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.
We embrace diversity and strive to create an inclusive environment for all.
Attention Job Seekers: Beware of job scams!
Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or DOOR:
- Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com.
- Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
- We will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
- Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
- We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
- If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.