Interior Define is a digitally-native, vertically-integrated furniture brand that specializes in customizable furniture solutions, primarily sofas, beds, and dining pieces. The company offers a unique customer experience by allowing extensive customization options such as size, fabric, configuration, and leg style, akin to high-end custom brands, but at accessible middle-market prices. Each piece is made to order, minimizing inventory costs and enabling a standard 365-day return policy and complimentary white glove delivery. Customers can explore products online with 360-degree views and order free fabric swatches, while also utilizing an augmented reality app to visualize furniture in their homes. In addition to online offerings, Interior Define has Guideshop locations in major cities where customers can experience the products firsthand and receive personalized consultations from design experts.
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