About Document Crunch, Inc.

We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference.

Recognized as a 2025 Inc. Best Place to Work ranked #311 on the Inc. 5000, and winner of the 2024 AI Breakthrough Award, Document Crunch is the construction industry’s leading AI Risk Reduction Platform. Powered by CrunchAI™ and one of the industry’s richest proprietary datasets, we help project teams cut through the noise, reviewing documents in seconds, guiding decisions with built-in best practices, and answering on-the-job questions instantly from bid to closeout. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “Crunchers” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.

Core Values:
We Are Lion-Hearted: We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy and authenticity.

We Are Fiercely Inspired: The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.

We Are Growth-Minded: Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing and evolving because this is what makes for a great life experience.

About This Role:

Document Crunch is seeking a dynamic and driven Digital Marketing Manager to join our amazing and tight-knit team. Specializing in email marketing, HubSpot campaign administration, paid ads and SEO strategies, this individual will play a key role in developing and executing effective digital marketing campaigns to drive business growth and enhance brand visibility.

This is a hybrid role for candidates based in our Atlanta, GA Hub.

Key Responsibilities:

The Digital Marketing Manager is a critical role in our organization. The key responsibilities are:

Paid Media & Digital Acquisition

• Plan, launch, and optimize paid programs across channels (e.g., paid search, paid social, retargeting, niche/industry placements).

• Own budget pacing, audience strategy, creative/testing plans, and ongoing performance optimization.

• Partner with Marketing Ops to ensure proper tracking, conversion events, and attribution setup.

Website

• Own the performance of landing pages and conversion paths (forms, offers, CTAs, routing).

• Run A/B tests and iterative improvements to increase conversion rate and lead quality.

• Collaborate with Brand/Content/Product Marketing to translate campaign messaging into high-performing digital experiences.

Email Marketing & Lifecycle (Execution + Optimization)

• Build and optimize lifecycle programs (lead capture, nurture, re-engagement, customer comms supporting retention/expansion).

• Develop segmentation strategy and testing plans (subject lines, messaging, offers, cadence), partnering with Marketing Ops for implementation standards and governance.

• Ensure campaigns reflect the right message-to-audience match and align to funnel stages.

SEO

• Build and execute an SEO plan to improve organic traffic and intent capture.

• Optimize on-page elements (meta, internal linking, technical hygiene in partnership with web/dev) and collaborate on content briefs that map to priority keywords and buyer intent.

• Monitor rankings, traffic quality, and conversion contribution.

Skill Set:

These are the primary skills we're looking for to drive success in this role.

• Bachelor's degree in Marketing or related field

• 4+ years of B2B email marketing experience – construction technology preferred

• Proficient in utilizing HubSpot (certification a plus) to create and execute impactful email campaigns aligned with the marketing funnel

• Strong writing skills, especially in crafting communications that result in qualified pipeline and opportunities

• The ability to build visually compelling emails that have high engagement rates

• Strong analytical skills and proficiency in tools like Google Analytics, Semrush, and Hotjar

• Proven track record of improving organic search traffic, rankings, and revenue

• Familiarity with digital advertising platforms and campaign optimization

• Excellent communication, organizational, and project management skills

• Deep understanding of email best practices, GDPR regulations, and compliance standards
• Strong analytical skills with experience in reporting and data analysis

Benefits & Perks:

Whether it’s Wednesday lunch in our offices, company-wide offsites or quarterly volunteering opportunities, we are always looking for ways to keep our employees happy and engaged with their teammates, whether your work schedule is hybrid or fully remote. Our benefits include:

• World class medical, dental, and vision benefits
• Participation in the employee stock option program
• Flexible Time Off Policy
• Ability to participate in our 401k
• Company paid Short Term Disability, Long Term Disability and Life Insurance
• Paid Parental Leave
• Monthly technical allowance
• Getting in close to the ground floor of an incredibly high-growth business
• Substantial internal growth opportunities and emphasis on personal & professional development

We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category.