Director, Channel Marketing
DIRTT
Marketing & Communications
United States
Posted on Sep 13, 2025
Job Overview
Not just built for today. Building for tomorrow. DIRTT is a global leader in industrialized construction. Its system of physical products and digital tools empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments. Operating in the workplace, healthcare, education and public sector markets, DIRTT’s system provides total design freedom, and greater certainty in cost, schedule and outcomes.
As the Director of Channel Marketing, you will be instrumental in shaping and executing marketing strategies to increase pipeline and drive growth through our distribution partner ecosystem. Your proven track record of leading B2B marketing programs with measurable results, specific experience supporting the sales process, and exceptional relationship-building skills will further augment the strategic relationship between the Marketing team and organization.
Reporting to the SVP of Marketing and Communications, you will collaborate closely with marketing, sales, and product, but must be self-motivated and capable of driving high-impact initiatives independently.
What You'll Do
- Identify and prioritize channel opportunities aligned with company business objectives.
- Own end-to-end partner marketing strategy for demand generation and revenue growth in key third-party distribution channels.
- Customize all programs to distinct channel audiences to ensure impact.
- Devise strategic marketing assets and sales tools that empower our distributors to effectively promote and sell our products/services.
- Conduct research to understand industry trends, customer pain points, competitive landscape, and growth opportunities in targeted verticals and regions.
- Serve as the primary marketing liaison for channel partners, ensuring alignment and collaboration on goals, metrics, and campaigns.
- Monitor the success of marketing initiatives, analyzing key metrics (ROI, lead generation, conversion rates) and optimizing campaigns to drive continuous improvement.
- Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement.
- Identify top-performing tactics and share best practices to continuously improve channel engagement and pipeline growth.
- Collaborate with other internal channel partner resources on initiatives such as stakeholder communication, onboarding, or training, as needed
What You'll Bring
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of progressive B2B marketing experience, with at least 5 years specifically in a senior-level partner or channel marketing leadership role, demonstrating significant impact.
- Strong understanding of channel sales models, including distribution, reseller, and strategic partner ecosystems.
- Exceptional track record of designing, leading, and executing channel marketing strategies that consistently drive significant demand, accelerate pipeline, and directly contribute to substantial revenue growth.
- Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Strong communication, negotiation, and cross-functional leadership skills.
- Analytical mindset with experience using data to optimize marketing performance.
- Experience with marketing automation tools, CRM systems, and digital marketing strategies.
- Proven ability to lead strategy as well as hands-on execution experience
- Experience in manufacturing, construction, or building materials is a plus
What's In It for You
- A competitive base salary plus a variable pay (bonus) program.
- Eligibility to participate in DIRTT’s Employee Share Purchase Plan.
- Health benefits including medical, dental, and vision coverage.
- Short-term and long-term disability coverage plus life, critical illness, and accidental death and dismemberment (AD&D) insurance.
- Mental health resources including an Employee and Family Assistance Program (EFAP).
- A thorough and supportive onboarding program to set you up for success.
Please note while this role is remote a preference will be given to those located in Chicago, Houston, or Denver,
DIRTT Environmental Solutions is an equal opportunity employer and appreciates applications from all interested applicants. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.
