We’re looking for a Content Marketing Manager who is deeply immersed in the world of commercial real estate (CRE)—whether through a background in industry journalism, agency work, or having served CRE clients. This person will be a key driver of our brand voice, helping us communicate our value to sophisticated investment audiences through high-impact content.

In this strategic role, you will lead the development of top-of-funnel content that fuels brand awareness and demand. You’ll proactively surface trends, connect them to our product’s value, and create compelling narratives that resonate with institutional investors. Your work will directly shape how prospects first engage with Dealpath—through content that informs, inspires, and positions us as a category leader.

You’re excited about this opportunity because you’ll:

Social Media & Industry Commentary:

• Own and evolve Dealpath’s social media presence—primarily LinkedIn—with the goal of growing followers and engagement among institutional real estate audiences.
• Develop and execute a compelling social media content strategy that highlights our thought leadership, industry perspectives, customer success, and product innovation.
• Leverage multi-format content—including short videos, carousels, quote graphics, and data visualizations—to capture attention and drive shares.
• Monitor real-time CRE news and trends to create timely, relevant content that adds value and positions Dealpath as a category leader.
• Collaborate with internal teams and agency partners to optimize content for performance and expand reach.

Top-of-Funnel Strategy & Market Intelligence:

• Monitor CRE and institutional investment news, market shifts, and emerging trends.
  Spot patterns and connect the dots—developing content that positions Dealpath’s unique point of view.
• Create timely, insight-driven content to fuel awareness and early-stage engagement, including trend breakdowns, executive insights, market roundups and industry commentary
• Build a steady drumbeat of TOFU content to capture and nurture interest across channels.

Content Production:

• Partner with subject matter experts (SMEs) internally and externally to:
  Co-create white papers, blog posts, bylines, etc
  • Build visual content like infographics and data snapshots
  • Script and produce video and podcast content
  • Facilitate interviews, roundtables, and customer conversations for use in written and multimedia content.
• Create and maintain content calendar for the marketing team
• Manage content workflows, including versioning, reviews, and distribution.
• Ensure consistency in messaging, voice, and brand tone across all formats.

Qualifications

• 3–5 years of experience in content marketing, editorial, or journalism.
• Strong understanding of commercial real estate and the institutional investment landscape.
• Experience writing for professional audiences in B2B, finance, or technology sectors.
  Excellent writing, editing, and verbal communication skills.
• Comfortable interviewing senior stakeholders and distilling insights into compelling stories.
• Organized, deadline-driven, and able to manage multiple content workstreams.
• Bonus: Familiarity with SEO, HubSpot, video scripting, or light production tools (e.g., Canva).

The Perks & Culture:

• Medical, dental, & vision insurance coverage
• Hybrid 3 days in office policy
• Flexible Spending Account
• Paid Parental Leave
• 401(k)
• Company sponsored commuter benefits
• Flexible time off policy
• Catered lunches and snacks
• Monthly wellness reimbursement
• The estimated total compensation range for New York candidates for this position is $100,000 - $125,000 base.
• This position is also eligible for Dealpath's equity plan.
• Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process.
• Your actual compensation will be confirmed in writing at the time of offer.
• Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.

About Dealpath:

Dealpath is the world’s largest and most trusted real estate investment management platform. To date, Dealpath has powered over $10 trillion in transactions in partnership with hundreds of firms, from leading global institutions including Blackstone, Nuveen, LaSalle, CBRE IM, and MetLife to lean mid-market and regional organizations.

Dealpath drives investment performance by uniting data, insights, and execution in a platform purpose-built for real estate, giving firms the tools they need to operate with speed and precision and unlock opportunity in a dynamic and competitive landscape where information reigns supreme.

Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.