Area Sales Manager (Bike) - Thailand

Bp

Bp

Sales & Business Development
Bangkok, Thailand
Posted on Apr 1, 2026

Entity:

Customers & Products


Job Family Group:

Sales Group


Job Description:

Let me tell you about the role

Responsible for delivering the indirect sales strategy and financial performance targets including Sales Volume, Gross Margin and Overdue, handling local distributor partners and intermediaries/resellers in the sales territory or geography, finding prospect partners, mentoring distributors and supervising their financial position to ensure long term balanced value for the company. The scope of the role will influence the grade – this can include financial accountability, geographical scope, leadership responsibilities and overall level of responsibility

What you will deliver

  • Area Sales Manager - Bike- To ensure full compliance to all HSSE and Ethics standards – responsible for clear and detailed communication and raising the awareness of HSSE to Distributor partners, customers, and contractors. The appropriate training and education program will need to be implemented with regular HSSE audits

  • To achieve and exceed the Volume and benchmark targets for Distributor channel – responsibility not limited to sell-in car volume/value only but also be responsible for sell-out car volume/value of distributors to workshops, this includes the implementation of go-to-market strategy and strategic marketing program within the channel.

  • To improve Efficiency and Productivity – responsible for ensuring the company’s resources fully applied for mutual benefit of the company and customers, improving the customer facing and selling efforts through the lowest cost to serve.

  • To ensure excellence in execution of company business plan and activities through Distributor Sales Representative (DSR) which includes; Complete Range selling, Merchandising, and Outlet penetration. This could be done by building DSR capability and working process through WCSC field mentor and appropriate training.

  • Handle business relationships with distributors, key workshop owners, and key customers, as well as coordinating with internal cross-functional teams.

  • Co-ordinate and support coordinated lubes business management (LBM) with high quality forecasting, and demand planning in responsible area.

  • OMS: Risk – Personal safety: Provide a safe working environment by systematically identifying and assessing safety hazards and mitigating the potential risks to people – driving safety is the top priority.

  • OMS: Privilege to Operate - Customer focus: Develop and maintain transparent, balanced BP customer relationships.

  • Act as response team member for crisis / continuity management, with accountabilities consistent with relevant response plans and as assigned by the response team leader

What you will need to be successful (experience and qualifications)

  • Bachelor Degree or equivalent experience in any field.

  • Preferably Business Admin or Economic Experience (years and nature)

  • Demonstrated ability in sales with more than 2 years experiences of sales management, including exposure to major customer and distributor management will be advantage.

  • Demonstrated track record of performance delivery and value creation both internally & externally

  • Spoken & written English will be an advantage

  • Flexible to travel to work in up-country

  • Excel and PowerPoint are necessary

About bp

bp is a global energy business with a purpose to reimagine energy for people and our planet. We aim to be a very different kind of energy company by 2030, helping the world reach net zero and improving people’s lives. We are committed to creating a diverse and inclusive environment where everyone can thrive. Join bp and become part of the team building our future!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Travel Requirement

Some travel may be required with this role, this is negotiable


Relocation Assistance:

This role is not eligible for relocation


Remote Type:

This position is a hybrid of office/remote working


Skills:

Account strategy and business planning, Business Acumen, Channel marketing activation, customer and competitor understanding, Customer Profitability, Customer promise execution, Customer Segmentation, Customer Value Proposition, Digital Fluency, Internal alignment, Leading through ambiguity, Listening, Managing strategic partnerships, market, Marketing strategy and programmes, Negotiating value, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management, Proposition development, Prospecting and pipeline management, Sales forecasting/demand planning, Sector


Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.