Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Purpose

Lead the country marketing to support the delivery of volume, turnover, gross margin and market share target in assigned space. This role helps in handling the product portfolio and leading the execution of strategic Global offers/programmes in market.

Key Accountabilities

• Lead the CVO Power brand marketing planning in-country and lead country activation of all agreed marketing activities
• Lead all product portfolio innovation from development to landing to the market, healthy life cycle management (Phase In & Out) and new product launch assets & toolkit development & activation plan to deliver overall CVO portfolio strategy and business objective
• Lead Pricing related initiatives implementation including any pricing change e.g. pricing increase, pricing monitoring and pricing waterfall file.
• Accountable for driving new offers and major strategic brand campaigns in market
• Agree market implementation plans for new offers with global CVO marketing collaborators and the PU marketing team
• Work closely with the country and PU marketing and sales teams to design the right mix of activation activity within the marketing plan
• Work with agencies to plan activation
• Lead internal relationships within the wider Castrol marketing function, such as Service & Maintenance, Brand and Communications, Hub Operations, Growth Unit and Pricing to enable successful implementation of offers. Look for alliances in CVO activity across the PU
• Supervise success against KPIs to and ROI ensure marketing effectiveness and cost efficiency
• Ensure safe on-the-ground activation
• Act as focal point for understanding the customer segments, buyer journeys and integrated customer experience – be the “go to” expert for CVO channels and products in the country
• Help to inform and develop PU strategy for CVO where requested
• Manage the Product portfolio to deliver near- and long-term growth targets consistent with global space/brand strategies
• Ensure full compliance to bp protocols including NPR, competition law, E&C, ASP management, P2P, brand identity guardrails, product rules of the game
• Handle merchandise and collateral for activations
• Act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout, where relevant
• Participate in digital product management, where relevant/assigned

Job Holder Requirements

Experience

• Demonstrated experience in product and/or channel marketing (>5 years)
• Experience of working in global matrix organisations
• Strong marketing planning and project management skills – demonstrated through a history of successful execution
• Ability to successfully build enduring and productive relationships and work with cross functional teams
• Strong sector experience / understanding is an advantage

Skills & Competencies

• Sector, market, customer and competitor understanding - skilful
• Generating and applying Customer and Consumer Insights - skilful
• Handling the ODI and stage gate process – skilful
• Translating strategy into marketing plans - skilful
• Performance Monitoring - skilful
• Project & relationship management – skilful

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued

• Possibility to join our social communities and networks

• Learning opportunities and other development opportunities to craft your career path

• Life and health insurance, medical care package

• And many other benefits.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Agility core practices, Brand Management, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Developing creative marketing content, Dialogue enablement, Digital Fluency, Digital Marketing, Generating customer insights, Loyalty Management, market, Marketing comms plan, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development, Offer execution and growth, Product Ownership, Project Management, Research and insights, Sales forecasting/demand planning {+ 1 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.