Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and excellence. Bring your unique perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants' market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for General Manager - Branded Workshop & Aggregator for Mumbai location and details mentioned below:

1) Strategy, P&L & Governance
• Own S&M strategy and annual operating plan (AOP) for CAS; deliver volume, revenue, GM/GMpL, EBITDA and market share goals; handle budgets, pricing integrity and mix.
• Establish governance (S&OP, Pre-DR, DR) with clear KPIs, dashboards and corrective actions; ensure compliance with Code of Conduct and statutory policies.
2) Network Expansion & Channel Development
• Define the network growth blueprint (white space mapping, city/cluster priorities) and lead acquisition & on-boarding of new CAS workshops through sales team.
• Drive a focused lead pipeline, concept selling and conversion; ensure robust local business plans and coverage to attract and retain high quality workshop partners.
3) Consumer Experience, Quality & Certification
• Standardize a differentiated consumer experience across CAS via SOPs, audits & certification, brand identity and service rituals; close gaps using voice of customer insights.
• Lead pilot programs and continuous improvement to lift NPS/CSAT.
4) Offer Deployment & Digital (incl. WMS)
• Ensure quality deployment of the CAS offer—SOP training, audits, branding, activations—at scale; supervise adoption and business impact.
• Champion WMS/digital tools rollout and utilisation (e.g., bookings, job cards, parts, payments, analytics) to improve efficiency, upsell and dedication.
5) Strategic Partnerships & Spare Parts
• Build and monetise ecosystem partnerships (OEMs, insurers, B2B marketplaces, spare parts, road side assistance) that drive footfalls and value creation for workshops and consumers.
• Architect a differentiated spare parts proposition (assortment, procurement models, partnerships, SLAs, training) and deploy across the network.
6) Marketing, Brand & Demand Generation
• Align with Marketing on brand strategy, local activations and performance marketing to drive workshop leads, consumer bookings and product mix improvement (Edge).
• Establish co-marketing frameworks and content/toolkits for partner workshops to grow repeat and referral business.
7) Customer Leadership & Capability
• Lead, coach and performance manage RSMs and DRs; develop next level leadership and frontline capabilities (consultative selling, service standards, digital, workshop P&L).
• Collaborate closely with Sales, Marketing, Finance, Supply Chain, Legal, IT and distributor/partner organizations to land plans with speed and quality.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Account strategy and business planning, Account strategy and business planning, Agility core practices, Business Acumen, Category spend profiling, Channel marketing activation, Coaching, Commercial performance, Consultative selling skills, customer and competitor understanding, Customer Profitability, Customer Segmentation, Customer Value Proposition, Decision Making, Digital Fluency, Internal alignment, Leading through ambiguity, Listening, Managing strategic partnerships, market, Marketing strategy and programmes, Mentoring, Negotiating value, Negotiation planning and preparation, Offer and product knowledge {+ 4 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.