Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

The Company

bp is an integrated energy company whose purpose is to deliver energy to the world, today and tomorrow. But we can’t do it alone. We’re a complementary team of engineers, scientists, traders, and business professionals determined to find answers to problems that must be solved. We believe that our team are strengthened by diversity. We invite applications from all suitable candidates regardless of your gender, race, sexual orientation, or neurodiversity.

bp is one of the world's leading international energy companies, employing more than 100,000 people globally in 61 countries. Fueling the journey of millions of kiwis since 1946, our industry leading fuels help to take you further, our barista-made coffee is award-winning, and our convenience offer keeps you moving.

With a head office in Auckland, we employ over 3,000 people nationally throughout our wider operations. Leading a network of over 250 stations, the key to our success is our people, our customers, and our communities.

The Opportunity

Make your mark in a global organization and lead a highly ranked consumer loyalty program! The purpose of this role strives to provide extraordinary consumer experiences that create sustainable competitive advantage for the business through building stronger relationships with our customers.

This will be achieved by developing a thorough grasp of our customer’s requirements and drivers, creating engaging and relevant offers that drive long term customer value and loyalty. Reporting to the Head of Loyalty ANZ, we're looking for a passionate, creative, and commercial Loyalty Manager. This rare role involves running our partnership with Woolworths, launching new offers for Everyday Rewards members, and leading loyalty operations and offers vital contributing to our growth!

Key Responsibilities

• Strategy – develop a clear vision and roadmap for our loyalty offer that meets the needs of both our consumers and the business objectives

• Global Excellence Collaboration – work with bp's global Network of Excellence to shape the loyalty strategy and roadmap, ensuring alignment with global frameworks

• Program Management - accountable for the Everyday Rewards programme and operational management

• Performance Management - demonstrated commercial acumen through data-driven decision-making, financial modelling to optimise loyalty initiatives and monthly performance/ budget management

• Leadership – provide leadership and guidance on how we can best develop compelling offers that are personalised, timely and contextually relevant

• Customer Insights – build a deep understanding of our customers’ needs and motivations and identify new opportunities to bring value and build lasting relationships with them

• Collaboration – work closely with key customers across the organisation including brand marketing, retail, sales, operations and finance

• Delivery – ensure that the right capabilities, processes and systems are in place to enable effective delivery of our loyalty strategy. This includes working with technology, locally and globally, to maintain loyalty systems and new offer requirements.

• Team – build a high performing squad who have the right mix of skills and experience to deliver against our objectives including loyalty, brand, data, and CRM.

About you

• Minimum of 8 years’ experience in leading successful loyalty programmes end to end with external partners; experience in marketing, partnership management or digital is highly advantageous.

• Proven leadership experience involving strategy development, implementation, and accountability for financial performance.

• Proven ability to manage loyalty program performance, including budget management, product investment and monthly performance reporting.

• Excellent communication and presentation skills to inspire and influence senior leaders and partners

• Experience working with agencies and partners to implement loyalty campaigns

• Ability to design and implement processes and digital requirements to support the execution of our strategic objectives

• An adaptable self-starter who can work autonomously and is comfortable navigating ambiguity, agile experience highly advantageous.

• Strong analytical and problem solving skills to understand data and make recommendations based on insight

• A strong sense of ownership, organisational skills and exceptional attention to detail.

• You love loyalty, are ‘customer obsessed’, have an entrepreneurial mentality with a passion for innovation and creative solutions

• A tertiary qualification in Marketing, Commerce, or Business is highly regarded.

Why Us?

• bp New Zealand is part of a successful global business and will have the opportunity to work with global marketing teams, including global digital teams.

• Based in the heart of Newmarket in a modern office, you’ll be working with a great team who’ll support you as you grow.

• bp offers flexible work environment for our staff, and we believe success comes from the energy of our people. Through living our values and beliefs of safety, live our purpose, play to win and care for others, we create an inclusive working environment where everyone can make a difference and give their best.

• bp NZ is an equal opportunity employer supporting diversity in our workforce.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Agility core practices, Analytical Thinking, Brand Management, Business Acumen, Commercial Acumen, Communication, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer Value Proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital Fluency, Generating customer insights, Loyalty Management, market, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector {+ 1 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.