Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of championing top talent for leadership roles, both locally and globally.

We are currently looking for Product & Brand Lead: Cars based at Mumbai with details mentioned below.

Let me tell you about the role

Collaboration is at the core of this role, as you will engage seamlessly within a cross-functional team. Your collaborative efforts are not confined to cost-effectiveness but extend to strategic alignment with pricing thresholds and ambitious gross margin targets. This synthesis of research, development, and market insights will be integral to optimizing product formulations that resonate strategically within a competitive market.

Communication strategies will be a key point of your responsibilities, as you craft comprehensive Above-the-Line (ATL) and Below-the-Line (BTL) initiatives in collaboration with local and global customers. This strategic approach ensures that brand messages are not only consistent but resonate strategically with the intended audience, thereby augmenting overall brand equity.

In summary, as the Brand Manager for Four Wheeler Engine Oil Marketing, you will not only lead marketing initiatives but will strategically build the trajectory of growth, collaboration, communication, implementation, and insight to position our brands for unparalleled success in the competitive landscape.

What you will deliver !

1) Assume accountability for the portfolio's financial performance, meticulously aligning with volume targets spanning multiple brands.
2) Skillfully supervise the Product portfolio, implementing strategies that propel both short and long-term growth in gross margin, impeccably aligned with our global space/brand objectives.
3) Attain market supremacy as gauged by Nielsen's metrics, solidifying our dominant presence.
4) Unwaveringly deliver brand equity metrics on a brand-by-brand basis, fueling heightened awareness and consideration for our comprehensive portfolio.
5) Skillfully navigate product life cycles, ensuring the sustained profitability of our product portfolio, in perfect harmony with evolving market trends and OEM launches.
6) Exercise vigilant oversight over the Streamline/Fusion/ODIMS systems within the market, expertly stewarding the PCO portfolio.
7) Spearhead the development of Above-the-Line (ATL) communications strategies, rigorously developed to amplify brand metrics and translate into tangible business outcomes, transcending diverse platforms, formats, and brand domains.
8) Forge a symbiotic partnership with Sales teams to implement regional marketing blueprints, catalyzing impact across diverse geographies.
9) Ensure the meticulous tracking, measurement, and optimization of ASP (Advertising and Sales Promotion) investments. As the steward of these resources, you will be accountable for program compose, budgetary allocation, real-time expenditure monitoring, and ultimately, ensuring a substantial return on investment.

Educational Background
University degree or equivalent experience in B.Tech./Marketing or related discipline
MBA or equivalent post graduate degree desirable

Experience
1) A minimum of 6 years of professional expertise within the realm of Sales and Marketing.
2) Proficiency in crafting comprehensive marketing communications, spanning the traditional and digital spheres.
3) A profound comprehension of media procurement, encompassing both platforms, with a distinct advantage for those with experience in performance marketing.

The incumbent will adeptly cultivate and coordinate relationships with advertising agencies, research agencies, media agencies, and other strategic partners, orchestrating synergistic efforts to propel both business and brand objectives forward with unwavering precision along with internal stakeholders/

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Project and programme management, Project execution planning, Sector, Supplier Performance Management, Supplier Relationship Management, Supplier Selection, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.