Entity:

Job Family Group:

Job Description:

Join bp as Loyalty Lead Spain!

Role Purpose

As a Loyalty Lead within BP Spain’s Marketing (M&C) Loyalty team, you will support the customer loyalty strategy by actively chipping in to the definition and execution of the offer within the loyalty program. This role requires strategic vision, analytical skills, and creativity to improve the customer experience and deliver measurable business results.

Key Responsibilities

• Chip in to the definition and execution of the offer within the loyalty program.
• Support the compose and evolution of the loyalty program value proposition (benefits, mechanics, and customer experience).
• Implement and supervise campaigns in the loyalty platform, ensuring accurate segmentation, automation, and performance tracking.
• Assist in handling relationships with external partners, generating contributed and alliances.
• Develop reasons to quantify impact and ROI for new initiatives.
• Propose creative and relevant campaigns to drive engagement and repeat usage.
• Analyze customer behavior and performance data to generate actionable insights.
• Collaborate with international teams, particularly the hub in India, on developments, integrations, and campaign execution.
• Work cross-functionally with product, technology, marketing, and customer service teams.
• Give to the monitoring of key critical metrics: retention, recurrence, conversion, CLV, and campaign ROI.

Candidate Profile

• 5+ years of experience in loyalty, CRM, or customer experience roles.
• Experience in partner management and contract negotiation.
• Strong analytical skills and a performance-driven attitude.
• Creativity and customer-centric thinking to design impactful experiences.
• Experience implementing campaigns in loyalty platforms.
• Previous experience working with global hubs, especially in India, is highly valued.
• Proficiency in marketing automation and data analytics tools.
• Proficient English (written and spoken), essential for collaboration with international teams.

At bp, we recognise the contribution you make to our business with a whole range of benefits including a competitive salary, benefits, positive work environment and professional development. We believe in life-long learning opportunities and development. Through grow@bp, we provide employees with an immense career offer of learning opportunities as well as opportunities to collaborate in major projects across the world!

Travel Requirement

Relocation Assistance:

Remote Type:

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.