Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Summary

The Local Store Activation Advisor role sits on the Engagement team and is responsible for driving localized marketing and operational initiatives to support community engagement, grand openings, guest appreciation day events, growth initiatives and other strategic activations. This role bridges corporate strategy with local execution, ensuring that each brand is equipped to deliver a compelling guest experience aligning with our brand standards. This role is responsible for the giving back strategy for bp’s US Convenience and Mobility business and how we deliver on this strategy. This role is also responsible for designing, developing and leading cultural engagement initiatives that promote our core values and strengthen bp’s “Who We Are” culture within the organization.

Key Accountabilities

• Manage bp’s US convenience and mobility Giving Back Strategy, budget and execution of all giving back efforts in the communities that we serve.
• Lead all community engagement at the local level across all our markets and maintain strong relationships with the non-profit organizations we support.
• Partner with community outreach organizations like Feeding America and manage our Giving Back Food Donation program across our brands.
• Work cross-functionally across several teams including merchandising, price book and operations to develop and execute high quality, guest-facing activations like Grand Openings for new sites and Guest Appreciation Day events, while maintaining a strong focus on brand standards.
• Manage our branded merchandise for all events and maintain inventory.
• Develop and lead the Culture initiatives within the organization to foster the ‘who we are’ culture across bp’s US convenience and mobility business.

Job Holder Requirements

Education

• Bachelor’s degree in communications, public affairs or marketing, or equivalent experience

Experience

• 5+ years of Marketing or similar experience in retail field preferred (e.g. sales, marketing)
• 1–2 years of corporate event planning experience
• Experience in managing budgets and community investment portfolios
• Experience in convenience retail preferred
• Experience working in customer-facing roles preferred

Skills & Competencies

• Excellent event planning and project management skills
• Strong written and oral communication skills
• Strong interpersonal skills to establish rapport and credibility with stakeholders
• Organized and planful with the ability to work with cross-functional teams
• Strong time management skills
• Strong technical capabilities with experience with various content creation and management platforms

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, Managing change, market, Offer and product knowledge, Offer Development, Offer execution and growth, Partner relationship management, Performance and planning, Performance management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.