Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Do you want to make a real contribution to the sustainability of our planet? Electric vehicles are having a huge impact on the energy transition, join bp pulse and you can be part of that impact.

bp pulse are the UK’s fastest growing EV charging network and we need YOU to help us on our adventure to get to an Electric Future and become NetZero.

We’re looking to meet the growing global demand for safe, sustainable, and affordable energy. We aim to deliver the fastest, most convenient network of 100,000 EV charging points worldwide by 2030. To do this, we need rapidly to grow our fantastic team with the best talent out there.

YOU can help us get there. We’re looking for a dynamic, insight and data orientated MarComms lead (UK) to focus on increasing usage for our chargers, launching new sites as well as demand partners.

The position sits within the global Marketing and Communications team who are responsible for setting overarching marketing strategies, creating processes to simplify our workflows in each market, driving brand awareness, consideration, and purchase intent. The local territory Leads work closely with the global function to access resource and support to implement local plans, optimising performance but owns the UK marketing strategy, planning, delivery and performance.

You will be responsible for owning all UK marketing data that pertains to critical UK metrics that drive demand and conversion. This will include an in-depth understanding of all marketing performance and communicating results effectively into senior leadership teams. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy.

Working closely with the distributed team, and with support from a Marketing Operations Manager, you will launch new activities successfully, and drive demand within agreed timings. Examples of these activities include launching of new sites, partners and tech.

We are seeking an individual that can bring commercial & customer led thinking, can drive clarity and control but in a flexible and light touch way, a structured problem solver with a great IQ & EQ balance who can effectively bring teams together to deliver at pace for our customers and our business.

Responsibilities:

• Own all UK marketing metrics and understand how they drive sessions and GM that ultimately drive demand
• Develop and implement high quality activation plans (with support from Marketing Operations Manager) for new site launches helping our customers find us
• Work closely with Demand Activation team to implement demand partner activation (with support from Marketing Operations Manager) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
• Lead UK quarterly planning efforts, translating into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into value
• Collaborate with network (pricing, demand, optimisation) teams to develop hypothesis and test to improve our business by increasing sessions
• Support in creation of annual UK marketing plans to accurately input into financial forecasts, and identify resourcing requirements
• Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
• Work closely with Customer Experience, Product and Tech to see opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
• Support on development of new ideas (offers, messaging, market opportunities) to grow demand
• Fully understand the UK customer, who they are, how they charge and how the market is changing
• Use internal and external data to identify market and competitor insights, communicating actionable insights to UK leadership team
• Drive customer engagement via website, app and work with global teams to develop plans with wider BP loyalty teams
• Work closely with Corporate PR to create and deliver Consumer and B2B press output
• Own claims matrix for UK, communicating changes and managing implementations after regular legal reviews
• Build comprehensive content UK specific calendar, including cultural and category defining moments to leverage
• Support B2B content creation and measurement (working closely with B2B global lead)
• Raise all POs, track budgets on a monthly basis, identifying risk to delivery

Essential:

• Relevant experience in a senior marketing role in the UK market, preferably from within Telco or FMCG
• Proven commercial skill with ability to maximise and measure return on investment, managing marketing spends
• Track record using customer insights to drive decision making
• Ability to activate and change tact quickly
• Experience of delivering campaigns for retail or similar categories on the ground
• Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
• Credible partner management skills – presenting up to UK leadership team
• Data driven decision making with strong attention to detail
• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
• Expert knowledge of Office 365 suite, particularly excel & powerpoint
• Experience in using PowerBI dashboards
• Genuine interest & willingness to learn more about customer needs in the EV space
• Must be willing to be work from Milton Keynes office a minimum of one day per week and the London office two days per week

What can we offer you to electrify your career with us?

At bp pulse, we are expanding our global business with the dynamism and buzz of a new start up. With benefits such as an open and inclusive culture, a great work-life balance, tremendous learning, and development opportunities to enable you to craft your own career path, life and health insurance, medical care package and many others. In this role you will feel empowered, capable, energised, and able to act as decision makers.

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, neuro diversity, age, marital status, veteran status, or disability status.

bp pulse operates a 60% office , 40% home flexible working policy i.e., we rock a hybrid model and offer the best of both worlds!

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, Managing change, market, Offer and product knowledge, Offer Development, Offer execution and growth, Partner relationship management, Performance and planning, Performance management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.