Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Purpose:

The Brand and Product Specialist will provide support for power brands, helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for in-year performance delivery. This involves adopting and adapting global brand offers, leveraging local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and managing as per global brand guidelines and policy.

Key Accountabilities:

• Manage in-country product portfolio in line with the global brand architecture, proposition and guardrails.
• Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management.
• Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives
• Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs.
• Develops yearly brand plans by space and channel incorporating key projects in the year & engages with in-country channel activation teams and sales teams to drive brand performance & key brand health metrics
• Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing
• Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed.
• Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility
• Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.
• Helps to manage the product range supporting the sign-off of additions, deletions and working closely with the Product Line Management team.
• Participation in Digital product Management

Key requirements:

• Bachelor’s Degree or equivalent
• Experience in Marketing especially in B2B
• Experience of working in a matrix organization
• Lubricants experience desirable but not essential
• Strong interpersonal and communication skills
• A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.