Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Key Responsibilities:

Insight -- Anticipate product related market / technology / customer / consumer trends & intelligence to ensure the continued portfolio innovation & competitiveness.

Competition landscape -- Keep close eyes on key Competitor’s Product & Price movement to identify gaps/opportunities on portfolio competition advantages and proactively propose optimization/action.

3Y pipeline – Own 3Y Product Innovation / Pipeline Planning & Review

NPD -- Lead New Product Development end to end (include holistic product project / launch plan, go through Product Process/System, , internal/external communication, etc.)

Pricing – Lead Portfolio Price Positioning / Value Chain Design, Optimization.

Product Assets -- Development (Proposition, Demo, Value Calculator, POS, Sales Presenter)

Product Performance – lead post launch review (6mth, 12mth) , identify under-performance product tails root cause & mitigation plan.

Life Cycle Monitoring – Lead Phase In/Out monitoring, low-performing SKU housekeeping and Portfolio Simplification, etc.

New Energy Vehicle Product and Ancillary / Adjacency -- lead / participate product & offer innovation related project.

Drive 4P integration through collaboration with China Activation Team, Brand & Comms Team, Technical Team, Sales Team and Global MKT Team to create more commercial value to Castrol.

Job Holder Requirements:

• 1st priority --- University degree in Marketing, Business Management
• 2nd priority --- Chemical/Engineering/Finance with strong sense of biz acumen / market intelligence / innovation
• Minimum 5~8 years of experience in Marketing (among this at least 3 years of professional product MKT experience, at least 3 years B2B2C MKT experience)
• Minimum 3 years working experience in Auto related Industry (e.g. Car / Commercial Vehicle Lube, Type, Spare parts, etc.)
• Evidence of independent leading role of end-to-end product development/launch with solid results.
• Strong experience on Product/Price planning and implementation
• Solid experience on big/complex project management.
• Strong strategic thinking, analytical and presentation skills
• Experience of working in a matrix organization
• Strong interpersonal, communication and influence skills
• Evidence of effective networking and relationship building skills both internally and externally
• Self-motivated, high level of enthusiasm and drive
• Proficient in English and Mandarin

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is not available for remote working

Skills:

Agility core practices, Agility core practices, Brand Management, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Developing creative marketing content, Dialogue enablement, Digital Fluency, Digital Marketing, Generating customer insights, Loyalty Management, market, Marketing comms plan, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development, Offer execution and growth, Product Ownership, Project Management, Research and insights, Sales forecasting/demand planning {+ 1 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.