Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

We’re seeking a Principal Customer Marketing Manager to lead the development and optimization of BambooHR’s customer communication strategy. This is a senior, high-impact role for someone who thrives on building clarity in complexity. You’ll serve as the “air traffic controller” for our customer messaging—partnering across teams to define communication guardrails, manage prioritization, and ensure every message we send supports the customer experience and business goals. You’ll own the systems, documentation, and reporting that drive coordinated, intentional, and high-performing lifecycle programs.

You will:

• Own and optimize the company-wide customer communication strategy across lifecycle stages, balancing business needs with customer experience.
• Act as a centralized “air traffic controller” for outbound messaging by prioritizing campaigns, resolving channel conflicts, and guiding campaign owners.
• Establish governance and documentation for lifecycle campaigns and messaging systems, defining clear rules of engagement across teams and tools, while partnering with Product Marketing, Enablement, Customer Success, and other stakeholders to align messaging and prioritize customer moments that matter.
• Lead structured reviews and working sessions to resolve messaging conflicts, define priorities, and drive alignment across teams.
• Analyze lifecycle and channel performance to identify trends, gaps, and opportunities, using insights to inform strategy and optimizations, and build and maintain dashboards and reporting to monitor campaign volume, overlap, engagement, and conversion metrics.
• Drive innovation and experimentation across lifecycle journeys, including new triggers, sequencing, and personalization.
• Contribute to team growth by mentoring junior marketers, sharing best practices, and helping establish scalable processes.

What You Need to Get the Job Done

• 6–8 years of experience in customer lifecycle, CRM, or customer marketing.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• Strong understanding of marketing automation tools (e.g., Marketo, HubSpot) and experience with in-app or behavioral messaging platforms (e.g., Pendo).
• Comfortable owning performance data and turning insights into strategic recommendations.
• Excellent organizational and process-building skills; capable of bringing structure to fast-paced, ambiguous environments.
• Strong cross-functional collaboration skills with the ability to influence without formal authority.
• Confident leading meetings, presenting insights, and facilitating decision-making with partners and stakeholders.
• Positive, proactive, and curious—brings energy to the team and takes initiative to drive improvements.
• AI at BambooHR: At BambooHR, we believe in leveraging cutting-edge technology to empower people and transform HR. We're actively integrating AI into our solutions and workflows to enhance efficiency and drive innovation. To that end, we're looking to our existing team members and future hires to share this forward-thinking mindset: individuals who are curious about AI's potential, eager to learn and adapt, and ready to explore how intelligent tools can elevate their work along with BambooHR's impact on setting people free to do great work. Join us in reimagining the future of HR!

What Will Make Us REALLY Love You

• Experience managing communication governance or operations in a multi-product or matrixed organization.
• Familiarity with customer journey mapping tools or frameworks.
• Experience supporting PLG or usage-based customer marketing strategies.
• Experience leveraging AI tools to automate and enhance programs

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you